Why are some companies more successful than others? Why do brilliant talents want to join one company instead of others? Why are some corporate visions more inspiring than others? Eywa went on a quest to find out data and talks about leadership to answer some of these questions.
For instance, Simon Sinek, explains his Golden Circle of what, how and why. Great leaders first explain why they do what they do, giving a purpose to the whole organization. The how and what come later.
After all, Martin Luther did not say “I have a plan”, but he claimed “I have a dream”. Enjoy this TedTalk and start re-thinking about your company’s purpose.